Abstract: A growing number of smart suppliers have recognized the competitive high ground to be seized as they deepen their connections to retail customers. By adding value in the replenishment process through vendor-managed inventory (VMI), small- and midsize manufacturers can differentiate themselves from larger brands. Most importantly, they can develop more profitable relationships with their retail clients. Find out how.

Abstract: Tandy Brands designs, manufactures, and markets fashion accessories for the whole family. With five years of success using the Inovis TrustedLink solution to trade via electronic data interchange (EDI) with 80 retailers, Tandy was mandated by Wal-Mart to use the Internet to do business. Find out how the company integrated its existing solution with another one from Inovis to satisfy Wal-Mart’s demands—and save money.

Abstract: Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become vehicles that transfer product knowledge to marketing and sales.

Abstract: Ford Motor Company and Oracle Corporation announced the formation of the AutoXchange, an integrated electronic procurement supply chain to be created and run as a joint venture.

Abstract: With the number of vehicles worldwide expected to triple in the next few decades, the toll collection market will need to adapt to meet demand. Increasing traffic will make the use of conventional toll plazas unfeasible. Electronic toll collection (ETC) systems can help by supporting multilane, free-flow tolling that can be tailored to specific standards and processes. Find out what you need to know, before ETC passes you by.

Abstract: The global automotive and wholesale distribution industry moves more than 50 million motor vehicles from factory floor to dealer to customer every year. Companies that operate in this market sector perform a difficult balancing act between the vehicle makers on the one side and the dealers and the consumers on the other. However by leveraging IT strategies, their goals are attainable.

Abstract: For years, contact centers have used first contact resolution (FCR) rates to measure their performance. While FCR rates remain a useful metric for assessing how well contact centers handle incoming requests from customers, they do not provide an accurate view of how well your company is treating your customers. In fact, they may even be misleading.

Abstract: Private Label product sales have increased significantly over recent years, with the level of penetration and sophistication varying by country and retailer strategy. Many of the most successful Private Label retailers are moving this approach on and positioning the Private Label, thus the whole store, as the brand. By owning the brand, the retailer must deal with complexities and issues more traditionally associated with the CPG brand manufacturer. These issues include time to market, regulations, quality, and safety or consumer pressure. Failure to establish adequate processes and systems to support the brand can tarnish the brand and, in many cases, have severe economic implications across the whole range of products sold. Brand integrity has been identified as one of the key issues faced by Private Label retailers. In this white paper, learn more about the brand integrity strategies used today by some of the most successful Private Label retailers.

Abstract: Private label product sales have increased significantly over recent years, with the level of penetration and sophistication varying by country and retailer strategy. By owning the brand, the retailer must deal with complexities and issues more traditionally associated with the consumer packaged goods (CPG) brand manufacturer. Failure to establish adequate processes and systems to support the brand can have severe economic implications. Learn about the brand integrity strategies used today by some of the most successful private label retailers.

Abstract: By further perfecting its mid-market value proposition and by also unifying its corporate and product brands (i.e., often conflicting IMPACT Encore product brand has been discontinued), SYSPRO should certainly give other incumbent mid-market players and intruders a run for their money.

Abstract: It seems that Santa will need to relocate to China! When traveling abroad (with the exception of low wage countries) it is becoming increasingly difficult to find items actually locally made in the region you are visiting. What are the implications of this for brands, companies, and consumers?

Abstract: User companies will need serious convincing that SSA GT will not 'stabilize' or even discontinue some brands. Moreover, even in the cases where the company has been showing close attention to its customers’ wish lists, its crucial tenet of operation is profitability and setting realistic goals (the ROI justification works for the vendor as well). It does not appear very realistic to expect the equitably due attention to over a dozen products.

Abstract: Many food companies are investing significant funds in building awareness for their brands in the market, which can pay off amply in competitive, commodity markets. One highly publicized recall, however, can turn an established brand asset into a liability.

Abstract: The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand with an integrated approach to brand management. Find out how.

Abstract: Part of the sports world for eighty years, the adidas product portfolio includes state-of-the-art athletic shoes, clothing, and accessories. Two essential requirements for solidifying adidas’ position as leader are the development of strong brands, and continued revenue growth. Regarding its operational strengths, adidas focuses on constantly improving customer service. In 2005, this included the complete reorganization of online order management.

Abstract: The odds against successful product innovation are long. New products need to win over consumers and convince retailers—a challenging task for many reasons, including saturated markets, a growing variety of products and brands, and shorter product life cycles. To shorten time to market, companies need to integrate all development-related areas, within a single sphere of visibility and influence.

Abstract: In today’s challenging economic environment, forward-thinking companies are looking at technology solutions that can help them weather the economic storm, and deliver long-term performance benefits. Discover four key trends that are relevant to today’s economic situation, and learn how leading retailers and brands are embracing product lifecycle management (PLM) solutions to enhance bottom-line efficiency.

Abstract: With the promise of transforming the way products are developed, product lifecycle management (PLM) is one of the fastest growing areas of technology investment for retailers and brands alike. Best-practice experience shows that the most successful PLM implementations are initiated to support an organization’s key strategic objectives, and ultimately improve profitability through enhanced operational efficiency. Find out more.