Abstract: Any corporate executive can tell you that a strong brand can help achieve price premiums, promote customer retention, and more. Yet in times of economic instability, you may be tempted trim costs around efforts such as brand building. Downturns, however, can actually present opportunities to grow brand strength. Find out how you can maximize your brand value and take advantage of changing customer buying habits.

Abstract: The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand with an integrated approach to brand management. Find out how.

Abstract: Private label product sales have increased significantly over recent years, with the level of penetration and sophistication varying by country and retailer strategy. By owning the brand, the retailer must deal with complexities and issues more traditionally associated with the consumer packaged goods (CPG) brand manufacturer. Failure to establish adequate processes and systems to support the brand can have severe economic implications. Learn about the brand integrity strategies used today by some of the most successful private label retailers.

Abstract: As apparel and textile companies move to outsourcing production—relinquishing direct control in favor of a more cost-effective manufacturing model—a lean supply chain may appear to be the next logical step for further implementing cost and operational improvement. Not so, however. You can’t have a lean supply chain without lean manufacturing. Regardless of whether you or your partners engage in production, lean manufacturing is the lean engine that drives lean supply chain efficiencies. Accordingly, the business requirement for stability in a constantly changing demand environment motivates the fashion industry’s search for lean supply chain management principles and practices. Intentia, in cooperation with industry experts, have written a series of thought leadership white papers on the concept of implementing lean supply chain in the fashion industry. The second of this series, From Lean Manufacturing to Lean Supply Chain explains how lean manufacturing relates to lean supply chain management and where it differs and sometimes conflicts.

Abstract: “Last-mile supply chain services” is an evolving segment of the supply chain industry, but a cutting-edge segment that has evolved as supply chain managers across the US struggle to cope with the inadequacies of the current globalized supply chain model. Learn five reasons why current supply chain models are flawed and how you can use a new architecture to balance supply chain risk, globalized sourcing, and economics.

Abstract: With its latest moves, SYSPRO seems to have braced itself well for the bigger brethren’s onslaught. The latest brand unification move may prove that the company is also changing its marketing approach, starting with clearer worldwide prominence and unequivocal identity.

Abstract: By further perfecting its mid-market value proposition and by also unifying its corporate and product brands (i.e., often conflicting IMPACT Encore product brand has been discontinued), SYSPRO should certainly give other incumbent mid-market players and intruders a run for their money.

Abstract: November 2, 1999 05:30 PM BARNEVELD, Netherlands and HERNDON, Va., Nov. 2 /PRNewswire/ -- Baan Company N.V., a global provider of enterprise business solutions, today announced the release of two major new additions to its Supply Chain Solutions suite: Baan Supply Chain Solutions Planner 2.0 for factory planning, and Baan Supply Chain Solutions Order Promising 1.0 for order acceptance. The two solutions provide advanced supply chain and logistics capabilities that enable manufacturing professionals to increase throughput, reduce inventory, improve supply chain visibility, and improve response time and service levels to customers.

Abstract: Many food companies are investing significant funds in building awareness for their brands in the market, which can pay off amply in competitive, commodity markets. One highly publicized recall, however, can turn an established brand asset into a liability.

Abstract: To ensure the safety of the domestic and global food supply, demands for brand protection assurance are on the rise, as are national and global food safety initiatives. Food processors and distribution warehouses up and down the supply chain now find automated traceability systems are a necessity. Learn about an automated approach to traceability that is both cost-effective and a good fit for existing business operations.

Abstract: To ensure the safety of domestic and global food supplies, demands for brand protection assurance are on the rise from customers in the food industry marketplace itself. To address these requirements, food processors and distribution warehouses now find automated traceability systems a necessity. Discover an automated approach to traceability that’s both cost-effective and a good fit for your current business operations.

Abstract: Have you come to the conclusion that your company needs a supply chain planning system? Do you need to provide management and other key decision makers with reasons why you need a supply chain planning system? One way that a supply chain planning system can help you is by enforcing best practices and processes. Get more details on this and 10 other reasons why you should implement a supply chain system that works for you.

Abstract: JM Family Enterprises knew there had to be a more efficient way to organize its picking, packing, and tracking systems. Because of the specific nature of its documents, it was vital they arrive at the correct dealership on time. In order to achieve continued growth, it would need an automated system. Since implementing a warehouse management system (WMS), the company has reduced its paper processing by 80 percent.

Abstract: As companies struggle to control costs, the supply chain and management of supply resources have come under scrutiny. The supply chain is one area where a company can achieve quick gains and receive a fast return on investment.

Abstract: Adonix often comes ahead of larger global players in terms of functional fit, pricing, and understanding of the local requirements in the distribution area. The company still faces challenges presented by limited financial resources to adequately fund multiple key strategic initiatives including brand marketing, undeveloped global channel and brand recognition, and formidable competition within the market of Adonix’ future expansion focus (particularly the North American market).

Abstract: In addition to putting the problems of blending two former independent organizations together behind, the company is still entangled in figuring out how best to bring different technologies and industrial experiences to bear. Further, the new company is left with multiple products whose brand recognition is quite low given recent re-branding effort that may be even more impeded by SoftBrands/Fourth Shift/evolution brand confusion (not to mention the plethora of hospitality products).

Abstract: Active Execution Management captures radio frequency identification (RFID) and electronic product code (EPC) data and integrates it into the supply chain business process. AXM associates individual EPC events (the observation of an EPC tag at an RFID reader) with the supply chain transaction that is currently being executed and then determines if that supply chain transaction is executing as planned. AXM is able to make this determination by comparing key performance indicators of the supply chain transaction with the characteristics of the EPC event. The paper describes multiple business cases, such as promotions management, deductions management, complex international shipments, and spoilage management, and shows how RFID data can be leveraged to improve supply chain performance.

Abstract: GNX ProductVine is an enterprise software suite that enables retailers with private brand food programs to seamlessly integrate and manage all elements of brand integrity, regulatory and food safety compliance, and new product development and introduction, with an automated, web-based process.